Posts Tagged ‘blog tour’

5 Tips for Surviving Your Book Release

Wednesday, December 28th, 2011

Release week is over, FLYAWAY has made it’s way into the world, and I’m still alive to tell you about it. I’d seen so many author friends dissolve into bundles of stress as their books launched, and I didn’t want that to happen to me. Now, I’m not saying that dealing with the daily bursting email inbox and the endless to-do lists was a walk in the park, but I do think I came up with a few strategies to help minimize the stress.

1. Organize. As soon as I signed my contract, I bought myself a binder and dedicated it to book promotion. I divided it into sections labeled “Launch Party,” “Events,” “Swag,” “Blog Tour,” and so on. Then any notes, contact numbers, URLs or email addresses I wanted to keep track of went in the binder. As release time got closer, these notes included deadlines for things such as conference proposals and blog tour posts.

2. Prioritize. When there are tons of demands coming at you at once, it’s easy to lose sight of what’s most important. So each week, I created a to-do list which prioritized the most important tasks. Blog post due Monday morning? That went to the top of the list. Organizing an author event for next spring? That went closer to the bottom. This master weekly list became the basis for my daily to-do list. I found that it was important to stay flexible and be open to shifting items around as new opportunities came up.

3. Focus. Once I determined which task on my list was most urgent to tackle, I went into high-focus mode. I tried to give my full attention to the task at hand and not get distracted by fretting over the things I wasn’t doing.

4. Delegate. As in, “Could you please run these giveaway prizes to the post office for me, honey?”

5. Celebrate. I found that the biggest challenge was to actually enjoy my launch time – and I know from talking to other authors that this is common. Here you are, accomplishing a major life goal, and all you can think about is whether you should have gone with the larger size bookmark or spent more money on your trailer. Or worse, you constantly compare the buzz your book is getting to the publicity and reviews being garnered by other authors. Perhaps the most important thing you can to do make sure you survive your book release is to pour yourself a glass of wine, pat yourself on the back, and say, “I did it! I’m the author of a published book!”

For some practical book promotion ideas, check out Lisa Schroeder’s book promotion timeline for YA and MG authors and Saundra Mitchell’s Bossy Self-Marketing Timeline.

How did you manage to survive your book release?

Happy Holidays!

Friday, December 23rd, 2011

FLYAWAY is on the shelves, and it’s the last day of the FLYAWAY Blog Tour (come visit me for a This or That interview at A Backwards Story and comment to win a copy of FLYAWAY). It feels like it’s time to let the dust settle and take a bit of a holiday break.


FLYAWAY has flown!

Wednesday, December 21st, 2011

Yesterday was release day for FLYAWAY! It was a day of basking in congratulations from friends, flowers from my agent, and the sense of accomplishment that comes from knowing I worked my little tushie off to make this dream come true. Now my book is on the shelves, and hopefully is flying into the hands of readers.

And on top of all the excitement of yesterday’s release, I’ve got some great news to share: FLYAWAY was chosen by Kirkus as this weeks top teen release!

To celebrate all this wonderfulness, I’ve got a few goodies for you. First, take a look at the FLYAWAY trailer! It was created by my friend and talented writer Megan Bostic, whose own debut YA novel, NEVER EIGHTEEN, releases this month.

And for more media fun, listen to my podcast interview on Authors are Rockstars.

Now, just because FLYAWAY is available in stores doesn’t mean you can’t still nab yourself a free copy. You have three more chances to enter to win a hardback on the FLYAWAY blog tour.

Come join me today for a Teenage Garage Sale on What’s on the Bookshelf.  On Thursday, Me, My Shelf, and I interviews FLYAWAY character Aunt Mindy. The tour finishes on Friday with a This or That author interview on A Backwards Story.

And if you’re into entering giveaways, check out my Elevensies Launch and Lunch post. You have till the end of the day today to enter to win a hardback copy of FLYAWAY, a $10 Starbucks gift card, and a cool bird-on-a-Scrabble-tile pendant.

Having a book release is thrilling…and exhausting. Excuse me now while I hit the couch for a post-release nap.

What have been your favorite book releases this year?


Countdown to FLYAWAY

Friday, December 9th, 2011

Okay, friends, it’s now less than two weeks until FLYAWAY releases, and I’ve got some special events in store for you. Mark these dates on your calendar, and follow me as I zoom through cyberspace.

December 9: Yes, that’s today! Check out the interview and ARC giveaway on Kimberlee Conway Ireton’s blog.

December 13: Read the first page of FLYAWAY on First Page Panda.

December 14: Launch Party! (Okay, so it’s not in cyberspace, but if you live in Seattle, I’d love to have you join me at 7 p.m at Secret Garden Books.)

December 16: Check out my Fun Five interview on Chick Loves Lit.

December 18: FLYAWAY trailer reveal on The Teen (Book) Scene!

December 19 -24: I’m headed off on a blog tour hosted by The Teen (Book) Scene:

Monday, December 19:      Reading Angel (Character Interview: Stevie)

Tuesday, December 20:      A Good Addiction (Author Interview)

Wednesday, December 21: What’s on the Bookshelf (Teenage Garage Sale)

Thursday, December 22:      Me, My Shelf and I (Character Interview: Aunt Mindy)

Friday, December 23:            A Backwards Story (Author This or That)



December 29: Read my guest post on “out-of-the-box research” on TeenReads.

There’s also a podcast in the works on Authors are Rockstars. Stay tuned for details.

That’s what’s on my agenda from now till the end of the year. What’s on yours?